Beck Ag partners and provides companies in the agriculture industry with marketing and capabilities.
Creative Direction: Brian Moore at Rule29
EVOLUTION OF WIREFRAMING MODULES.
Behind every fully developed website, is a modular built wireframe of each page. This process is important as it determines the structure and flow of the overall website while not being swayed into the creative. Using modular blocking to show where an image and/or text would be positioned determines if there would be issues with responsiveness or accessibility. Once this stage is complete and functionality of each module approved, the creative process is next. Below are side by side representations of how each page is evolved and flushed out.
Dimensional wave patterns that were inspired by crop lines and field landscapes. By incorporating these visual landmarks together, the pattern was evolved. It denotes analytics, transactional data, and customer journey, all of which Beck Ag provides to the modern day agriculture industry.