American Tree Service
Branding & Website That Fueled 3x Growth
About Our Partner
American Tree Service is a Rock Falls-based business owned by Arthur Schwank, specializing in residential tree care with a proactive and careful approach. What started as a small team operation quickly gained traction through Arthur’s commitment to communication, safety, and professionalism. He came to us with a clear vision for his brand—and a drive to stand out in a space where most providers blend in.
I had Paul Bonnell design my logo and few of my truck wraps initially. He did an outstanding job with the website and I would highly recommend hiring him for your design needs!
Arthur Schwank
Owner of American Tree Service
The Challenge
The Problem Wasn’t the Work—It Was the Bottleneck
Arthur’s original pain point was visibility. He had no brand identity and no tools to present himself as a serious, trustworthy provider. Most of his competitors lacked polish—no websites, inconsistent branding, and poor communication. That opened the door for Arthur to position himself as a premium alternative.
As his reputation grew, a new challenge emerged: too many phone calls, too little time to respond. With no system for lead intake, he found himself missing opportunities simply because he was on the job.
What We Did About It
Built to Attract, Designed to Convert
We started by creating a strong brand foundation—logo, business cards, vehicle wrap, and a custom thank-you card to reinforce his care-first reputation. From there, we launched a lead-driven custom website through our Microsite Package to keep within his budget. Key features included:
–Local SEO implementation to rank in top search results
–A smart conditional form to let homeowners upload photos and request quotes anytime
–Lead filtering options to streamline communication and improve quote accuracy
–Responsive, professional web design that matched his elevated brand
Together, it transformed his business from word-of-mouth hustle to automated opportunity.
The Results They Saw
Leads Up. Stress Down. Brand On.
Page 1
Rankings for five core keywords
12+
Qualified leads per month—no paid ads
3x
Growth in booked work
24/7
Quoting process