Poppie's Specialty Market
An Ecommerce Website Built to Sell Sausage with Personality
Branding, Marketing, & Website Packages Used:
Coresite+
Social Growth
SEO Growth
About Our Partner
Poppie’s Specialty Market is a family-run, artisanal meat processor and distributor based in Burlington, Iowa. Known for pushing the boundaries of traditional sausage with bold flavors like chocolate, maple, and berry, they combine generations of craftsmanship with a humorous, community-focused spirit. In 2023, they remodeled their downtown Burlington storefront — now split with The Busted Cup Brewhouse — and were ready to expand regionally through ecommerce.
We love the flow and edginess of the website. It's professional but still fun. From our end, it hits the nail on the head. And the adult humor you worked into the site and social posts is spot on. It feels exactly like us.
Jacob Bentz
Co-Founder of Poppie's Specialty Market
The Challenge
Shopify Couldn't Deliver the Custom Experience They Needed
Poppie’s had outgrown their local reach, but their attempt to build an online store using Shopify left them with more problems than progress. The platform couldn’t deliver a custom-branded experience or the build-a-box functionality they envisioned. Technical hurdles, rigid templates, and an unscalable checkout process kept them from launching the online sales channel they needed.
What We Did About It
Custom Ecommerce Website Built with Flavor, Humor, and Function
After diving into their business goals and flavor-forward identity, we proposed our CoreSite+ Package to support their ecommerce vision. We designed and developed a fully custom WIX Studio website featuring:
–Curated Box pages for quick, ready-to-ship bundles
–A custom "Build Your Own Box" tool with animated progress bars and a live item counter
–Individual category pages for every meat type
–A buyer login portal to manage orders and track shipments
–Gift card options and an extensive FAQ hub
We also built custom CMS collections to scale their product offerings, infused rustic textures with playful adult humor, and used scroll-based animations to keep the shopping experience engaging and memorable.
The Results They Saw
From Local Favorite to Upcoming Ecommerce Contender
100%
Site health post launch
700%
Increase in organic traffic
97
New primary ranking keywords
400+
Gained social followers