Branding, Marketing, & Digital Solution Packages Used:
Full Partner Growth Package
About Our Partner
Selmi’s Greenhouse & Family Farm is a fourth-generation, family-run agritourism business in Rock Falls, IL. With spring flowers and veggie plants, summer sweet corn and produce, and fall family fun, Selmi’s has been a local favorite for generations.
I’ve been extremely happy with Paul Bonnell Creative Studio. When we started working together, we needed someone who truly understood and valued our fourth-generation family business. Paul and his team took the time to learn our needs and translate them into branding, design, web, and SEO work. They’ve taken a lot off my plate, and I’d recommend them to any business looking for real support.
Matt Selmi
Owner of Selmi's
The Challenge
From Disconnected to Fully Aligned
Branding and visibility weren’t keeping up with the growth of the farm. Selmi’s had the reputation, the legacy, and the seasonal offerings—but their online presence was inconsistent and not optimized for search. Their previous agency wasn’t local, didn’t understand the agritourism space, and created more roadblocks than solutions.
What We Did About It
A Full-Service Strategy Built Around Their Seasons
We started by getting to know the Selmi family and how their business shifts across spring, summer, and fall. Then we rebuilt everything from the ground up.
–Redesigned and restructured their website for SEO and seasonal engagement
–Created pillar pages focused on their major offerings, especially sweet corn
–Took over social media with a content strategy that matched real-time farm activity
Established clear visual branding to carry across all touchpoints
Introduced a customer loyalty program to encourage repeat visits
Transitioned into a Growth Retainer for long-term, hands-on support
The Results
Consistent Branding. Measurable Growth. Ongoing Longterm Partnership.
185%
Increase in organic traffic
4K+
Social followers gained
40K
Avg. organic reach per reel during peak seasons
99%
Website health score, up from 87%
Selmi's Greenhouse & Family Farm