Branding, Marketing, & Digital Solution Packages Used:
Full Partner Growth Package
About Our Partner
United Metal Buildings (UMB) is a fast-growing metal building manufacturer and installer serving residential and commercial customers across the Midwest. In just a few years, they’ve evolved from a small local operation into a multi-million dollar brand — known for their durable construction, quick lead times, and trusted dealer network.
Paul Bonnell Creative Studio is a great marketing agency that we highly recommend to any company looking for great service and results. They work side by side with you to create social media campaigns and provide the best advice to drive real outcomes. We’re very happy and proud to have Paul Bonnell Creative Studio as part of our team.
Juan Moreno
General Manager of United Metal Buildings
The Challenge
From Undervalued to Industry Leader
United Metal Buildings had outgrown its small business image, but their branding didn’t reflect it. Their outdated website, inconsistent marketing, and limited digital reach made them look like a modest operation—far from the multi-million dollar manufacturer they’d become.
What We Did About It
Big Brand Energy, Built in Phases
We partnered through our Full Growth Partner Package to address every gap. After aligning on yearly goals with leadership, we phased a complete digital transformation:
–Developed a scalable SEO-driven website with over 20 pillar pages
–Launched a secure Dealer Dashboard for brand assets and marketing materials
–Created Meta ad campaigns like “Steel the Deal” with high-converting landing pages
–Enhanced brand design to reflect boldness and professionalism
–Narrowed audience targeting to increase qualified leads and lower ad costs
The Results
Results That Speak for Themselves
1.8M
Content Views in 6 Months
2.5x
Increase in Quote Requests
99%
Website health score, up from 84%
13%
Organic Traffic Increase
United Metal Buildings