An annual report that pushes the brand to be perceived as an ever changing corporation in the areas of oil, gas, and science. Extending the brand into dynamic patterns, angular grids, and also illustrated data visuals.
Paper Specs: Front cover on Mohawk Options Brilliant White 120DTC. Interior spreads on Mohawk Options Brilliant White 100T. Folded to 8.5” x 11” with saddle stitch binding.
PIPING FULL OF DATA. LITERALLY.
Finding ways to report fiscal financial data sometimes is a challenge but when combined with interesting data visuals it helps tell the story to the investors. Within the ExxonMobil annual report, numbers are displayed through oil rig piping to represent the flow of resources in different areas of the world. In keeping with the theme of this years annual report, each location is paired with iconography and call-out locations.