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FOUNDRY-HOME BUILDERS

INDUSTRY: HOME CONSTRUCTION
LOCATION: STERLING,IL
Luxury, custom built farmhouse with black metal roof and white siding against sunset horizon.
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DEVELOPING A BRAND IDENTITY THROUGH STRATEGY AND DESIGN THAT WILL LAST FOR YEARS TO COME.

Managing partners, Anthony and Jacob, reached out to us when they were looking for a new company name to represent who they are and where they are going. After listening to their story, we came to the conclusion they needed a new brand and identity as well. Together, we were able to craft a strong brand narrative and position them as a truly elite home builder.

Research & Insights

Story, Beliefs, and Values

Brand Positioning

Naming & Nomenclature

Tone & Voice

Logo Development & Identity

Brand Campaigns

CAPABILITIES USED

OVERVIEW

Construction company owner wearing branded apparel posing in front of newly built home.
Bottom view of curved staircase being framed in by construction company.

BRAND STRATEGY

CRAFTING A NARRATIVE AS ENDURING AS A HOME.

From our conversations with their team, we knew that we wa