FOUNDRY-HOME BUILDERS
INDUSTRY: HOME CONSTRUCTION
LOCATION: STERLING,IL
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DEVELOPING A BRAND IDENTITY THROUGH STRATEGY AND DESIGN THAT WILL LAST FOR YEARS TO COME.
Managing partners, Anthony and Jacob, reached out to us when they were looking for a new company name to represent who they are and where they are going. After listening to their story, we came to the conclusion they needed a new brand and identity as well. Together, we were able to craft a strong brand narrative and position them as a truly elite home builder.
Research & Insights
Story, Beliefs, and Values
Brand Positioning
Naming & Nomenclature
Tone & Voice
Logo Development & Identity
Brand Campaigns
CAPABILITIES USED
OVERVIEW
BRAND STRATEGY
CRAFTING A NARRATIVE AS ENDURING AS A HOME.
From our conversations with their team, we knew that we wanted the brand to embody certain characteristics for the long haul. Those characteristics were:
Prioritizing clear straightforward communication in what they offer and how they achieve their client’s goals through hard work.
Authenticity:
Creating designs that leave clients proud of their home and the caliber of work delivered.
Quality:
Building dream homes that exceed expectations and bring a new level of attention to detail.
Craftsmanship:
BRAND IDENTITY
THE FOUNDRY OF ANY HOME BUILDER IS THE HOME ITSELF.
Throughout the discovery process, we learned what truly mattered to Anthony and Jacob: long lasting durability and creating homes where life happens. From there, we landed on a new name and identity that emphasizes trust and quality.
OLD LOGO
REVISED LOGO
BRAND ACTIVATION
CAPTURING ONLINE ENGAGEMENT
To enhance their online presence, we developed a social media strategy that focused on the idea of “Crafting Imagine Into Homes.” The purpose of this strategy was to show potential customers what they can achieve with a builder like Foundry.
Partner with Paul Bonnell Creative Studio and let us discover new possibilities together through quality branding and marketing services.