BRANDING & WEBSITE
A fashion design portfolio that embodies elegance and also a bit of attitude. Utilizing a video header sets a personal impression to what is being showcased on the site. The contemporary and minimal layout with small graphical details allows the garments to maintain the primary focus. To view the live website click here.
The identity of Isamar was conceptualized on the idea of lacework and flowers. By combining the elements together, the logo was designed to represent her garments with beauty. The primary palette uses gold and rich deep purple with complimentary nude pastels as a secondary palette.
Print techniques on the business card feature gold foiling on the logomark, soft touch finish on both sides, and diecut rounded corners. The gold foil is slightly raised which allows the linework of the logomark to be felt as it was lace.