B&R AUTO REPAIR x
REDLINE DYNO CENTER

INDUSTRY: AUTOMOTIVE

LOCATION: STERLING,IL

Commercial wrap design for dyno tuning service truck.

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BRINGING TWO BUSINESSES TOGETHER ALL WHILE HAVING A BIT OF FUN.

Founded in 1983, B&R Auto Repair began a brand transformation in 2023 when acquired by Cameron Plotner. We still wanted to maintain the brand’s core beliefs when it merged with Redline Dyno Center to improve their offerings.

Research and Insights

Story, Beliefs, and Values

Brand Positioning

Naming & Nomenclature

Tone & Voice

Logo Design & Identity

Brand Campaigns

Website UX/UI

Environmental Signage

Launch & Rollout

Individual Experiences

Marketing

SEO & Analytics

CAPABILITIES USED

OVERVIEW

Man working on setting bolts on gear for race car

BRAND STRATEGY

BRINGING CLARITY TO A
40-YEAR OLD BUSINESS.

B&R Auto Repair was a successful business for over 40 years. We were brought in to help bring clarity to who they are and where they are going for the next 40. And beyond. We worked with them to identify key brand values to help them get there.

Dedication is at the forefront as they empathize with the love for vehicles and are committed to delivering the absolute best care and services.

D – Dedicated

Embracing the golden rule, they treat clients with utmost respect, fostering a trusting atmosphere where everyone feels at home entrusting them with their prized possessions.

R – Respect

Deliberate in vehicle diagnoses, services, and product choices, our approach ensures customer satisfaction and loyalty, prompting return visits.

I – Intentional

Equipped to address any car-related issue, the team is educated and experienced, ensuring careful and precise work on all vehicles that enter the shop.

V – Versatile

With a dedication to vehicle care and years of expertise, they've earned the trust of customers through their commitment and passion.

E – Experts

BRAND IDENTITY

COMPLEMENTARY IDENTITY

With a new brand strategy in place, the brand needed a pair of fresh eyes. To add an additional layer of complexity, it needed to work well with Redline Dyno Center. We build 2 brands that can proudly stand alone or complement each other when seen together.

Two sets of business cards for automotive industry on a gritty, gradient mesh background

BRAND ACTIVATION

MAKING A WEBSITE EXPERIENCE CLEAR FOR 2 COMPANIES.

One website is often a pain to keep track of for small businesses but adding another one to the mix only made the job trickier. But together, we created a seamless user experience that visually connects the two brands and makes it clear for customers to learn more.

Branded discount card for automotive repair business.

With a community first mindset, we worked with their team on a Partner Discount card that gave access to discounts to charitable community organizations.