BRANDING & PACKAGING SYSTEM
SE7EN TEN is a cannabis-infused hard sweets brand that wanted to emphasize the high THC content per piece, hence 7 pieces 10 milligrams each. Graffiti and skate culture inspired visuals played part to the overall brand as the logo, packaging, and brand book were all thought out for marketing a certain demographic. A trio of mouth watering flavors that will knock you on your @$&.
Creative Direction: Brian Moore &
Justin Ahrens at Rule29
A TAGGED BRAND.
Inspired by some of the earliest OG skate brand icons with a compelling dose of hip-hop culture. The stenciled look of the logotype really packs a punch with bold type that contains the number “7.” To have the 7-10 surface in a unique way, the number “10” is also represented as a roman numeral “X,” cutting through the 7. Having the numbers represented differently in a visual way celebrates the artistic nature of graffiti artists.
Explored packaging concepts for the peach flavored edibles through illustrative and textural elements. The illustrative packaging is inspired by some of the early Santa Cruz skateboard art and was intended to be limited edition collectible artwork for all three flavors.