TASTE OF FIESTA

INDUSTRY: NON-PROFIT ORGANIZATION

LOCATION: ROCK FALLS,IL

Aerial footage of Selmi's pumpkin patch and corn maze in Rock Falls, IL.

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CULTIVATING MEMORABLE BRAND EXPERIENCES ACROSS A FAMILY FARM.

Our collaboration with Selmi’s Family Farm began with an outreach program to support their local business specifically around their greenhouse and garden center. Ever since, we have been partnering to raise awareness and building brand experiences for Selmi's by listening to their goals and crafting activations that resonate with the community they serve.

Illustrations

Website UX/UI

Packaging

Environmental Signage

Marketing

SEO & Analytics

CAPABILITIES USED

OVERVIEW

Selmi's farm employee pushing wheelbarrow full of pumpkins during Fall season.

Group of family members posing on large wooden chair at pumpkin patch with branded signage.

BRAND IDENTITY

HAND-DRAWN ILLUSTRATIONS FOR A FAMILY FEEL

We expanded the Selmi’s visual library by providing new engraved-style illustrations that can come to life across a variety of platforms like signage or their website.

Hand-drawn illustrated icons for donut trailer.

Hand-drawn, engraved style illustrations of a pear and apple with color overlay.

BRAND ACTIVATION

OPTIMIZING USER EXPERIENCE

Before Selmi’s came to use, their website was hard to manage and had a variety of content that wasn’t organized. We worked with their team to design and develop a new website that improved their site’s health, SEO rankings, and made it easier to manage.

Did you know that 77% of users use their mobile device to shop? That’s why we design all of our sites to always be mobile responsive.

Mobile responsive website design for Selmi's Farm mocked up on three phone screens.

Woman holding apple cider cup next to a website page that shows apple cider donuts.

FARM SIGNAGE AND ACTIVATION

We worked with Selmi’s on redesign numerous customer touchpoints throughout their family farm. We worked on bringing the spaces to life with bright and inviting design.

Branded retail signage for apples mounted on top of apple crate.

Group of branded flower benchcards for Selmi's Farm.

To attract customers with new offerings, we designed flower bench cards and apple flavor profile cards.

Retail Signage

We also worked with the Selmi’s team on creating a color-coded label system that provides added information on flavor profile and seasonal offerings. The system makes it easy for updates and provides a consistent brand experience.

Label Packaging System

A row of illustrated food product labels for popcorn and apple cider donuts.

Commercial trailer wrap design for apple cider donut business.

Closeup of custom built wooden chalkboard sign against illustrated trailer wrap design.

Food Truck Vehicle Wraps

When Selmi’s acquired Cliff’s Donuts, they came to us to design their food truck. We created a chalkboard-style illustration with cedar accents. The chalkboard style is warm and inviting to adults and kids and the cedar accents allow for menu flexibility when updating their featured treats!

MARKETING

INCREASING ENGAGEMENT & BUILDING A COMMUNITY

We manage Selmi’s social media presence to inspire brand awareness and encourage overall community conversations.

Grid of social post designs next to phone that shows a Facebook social post.

Partner with Paul Bonnell Creative Studio and let us discover new possibilities together through quality branding and marketing services.