STERLING WOODWORKS

INDUSTRY: CABINETRY MANUFACTURER

LOCATION: STERLING,IL

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TELLING THE AUTHENTIC STORY OF A CUSTOM CARPENTRY MANUFACTURER THROUGH BRAND AND DESIGN.

Sterling Woodworks came to us with an existing logo but needed an added level of elevation and sophistication to position themselves as a leader in the custom carpentry industry. Together, we crafted a brand system that works across all formats and provides a consistent experience for their customers.

Visual Identity System

Mascots & Illustrations

Brand Campaign

Website UX/UI

Environmental Signage

CAPABILITIES USED

OVERVIEW

Sterling Woodworks employee making custom built wood storm window.

Sterling Woodworks employees posing in front of newly built home with branded service vehicle behind.

BRAND IDENTITY

A PROFESSIONAL LOOK WITH ATTITUDE.

Sterling Woodworks are master craftsmen of cabinetry and furniture. They pride themselves on utilizing raw natural materials to create artisanal pieces that will last. They wanted their brand to feel modern yet fun.

Business cards for cabinetry manufacturer placed on edge of table

Illustrated squirrel mascot for Sterling Woodworks printed on diecut stickers.

We worked closely with their team to bring to life their brand mascot “Squirrelly Scotty” for a bit of quirkiness.

Feeling a Little "Nutty"

BRAND ACTIVATION

ENHANCING VISIBILITY & BUILDING CREDIBILITY

As a new small business in the Sauk Valley area, it was important to have consistent, legible, and professional brand materials. We worked with Sterling Woodworks on vehicle wraps, their website, and more to ensure a consistent customer experience.

Commercial vehicle wrap design for Sterling Woodworks service vehicle.

Commercial trailer wrap design for cabinetry manufacturer.

Before beginning our website design process, we collaborated with Sterling Woodworks on a comprehensive user experience workshop to understand what decisions users are making on their website and why. From there, we designed with those decisions in mind to make it easy for customers to convert.

Ensuring a Positive User Experience

Contemporary website design for cabinetry manufacturer.

Contemporary website design cabinetry manufacturer mocked up on tablet and mobile phone devices.

Did you know that 77% of users use their mobile device to shop? That’s why we design all of our sites to always be mobile responsive.

Grid of phones against light colored background showing mobile website pages.

MARKETING

MAKING AN IMPACT WITH MARKETING MATERIALS

We worked with Sterling Woodworks on print and digital materials to tell their story and their business offering. These pieces were used across the business to raise awareness and bring in new customers.

Closeup of full page ad for custom bathroom renovation.

Full page ad design for VR home experience for cabinetry manufacturer business.

Social media posts mocked up on mobile phone for cabinetry manufacturer business.

Partner with Paul Bonnell Creative Studio and let us discover new possibilities together through quality branding and marketing services.